Invoca: Ki-supported call tracking solutions still in high demand18. October 2019
Invoca: Ki-supported call tracking solutions still in high demand
New York, 18.10.2019
According to Invoca, the number of annual mobile phone calls from company to company will reach about 169 billion by 2020. In addition, it is possible to influence more than $1 trillion in US consumer spending by next year. According to a recent survey, RingCentral reported that 70% of users surveyed use click-to-call features ranging from search ads to transactions with businesses and that 65% prefer to contact businesses by phone rather than email.
This is music to the ears of Invoca, a Santa Barbara, California-based provider of AI-enabled call tracking and analysis solutions. The company announced today that total start-up funding has increased to $116 million. Funders include Upfront Ventures, H.I.G. Growth Partners , Accel and Morgan Stanley.
In addition, the company has won powerful customers such as Dish Network, OpenTable, Vivant, AmTrust, Credit.com, Frontier Communications, LendingTree, Genesys, Mayo Clinic, Navistar, SunTrust, Samsung, University Hospitals and U.S. Bank who benefit from Invoca’s strategic partnerships with Google, Facebook, Adobe, Microsoft and Salesforce.
CEO Gregg Johnson said: “Marketers are investing heavily in Google and Facebook to drive awareness and customer acquisition, but over 90% of trading still takes place offline through contact centers and retail outlets…. Many brands are struggling to combine digital advertising investment with human conversations that increase revenue. Invoca closes this gap.”
Invoca is an AI-supported call tracking and analysis platform that helps marketers run targeted campaigns based on Invoca’s inbound call data. With Fortune 500 customers in telecommunications, financial services, insurance, healthcare and home services, the Invoca platform integrates with the Google Marketing Platform, Facebook, Adobe Experience Cloud and Salesforce Sales and Marketing Clouds.