CES: Mixed Reality Windshield17. January 2020
CES: Mixed Reality Windshield
Las Vegas, January 17, 2020
In-vehicle information and entertainment will change thanks to the world’s first mass-market Interactive Mixed Reality Windshield technology, unveiled last week at CES in Las Vegas by Futurus Technology.
Futurus Technology’s new Mixed Reality technology goes beyond the existing augmented reality vehicle and navigation information of today’s models, combining real-world environments and hazards with contextual information about a vehicle’s status, performance and environment.
Winner of a CES Honoree Award in the In-Vehicle Entertainment and Safety category, Futurus is currently working with some of the world’s leading car manufacturers and presented its new product at CES 2020.
The interactive windshield benefits from two independent layers, one of which enables the driver to detect potential hazards up to 50 meters away, including cyclists, pedestrians and objects on the road. At the same time, passengers can enjoy entertainment such as TV shows and movies, music and social media without distracting the driver.
Uber Wu, chief scientist at Futurus, says: “Vehicle manufacturers must use MR technology if they want to provide a truly safe yet impressive experience in the next generation of vehicles. The in-cab experience has not changed radically for decades; our windshield changes the ride for drivers and passengers.
“The technology is the first step towards an intelligent windshield that offers personalized, interactive entertainment, e-commerce and enhanced safety features thanks to split-screen technology that does not distract the driver.
Alex Xu, Chief Executive Officer of Futurus Technology, says: “AR Heads-up Displays (HUD) are installed in relatively few models and offer limited performance, but in the next few years we will develop a smarter hybrid reality windshield display”.