Ford and Google agree non-exclusive partnership for six years

Ford and Google agree non-exclusive partnership for six years

3. February 2021 0 By Horst Buchwald

Ford and Google agree non-exclusive partnership for six years

New York, Feb. 3, 2021

Ford and Google have agreed to a six-year partnership that will see the tech giant integrate its operating systems into Ford and Lincoln brand vehicles starting in 2023. Ford will use Google’s artificial intelligence technology to “improve the efficiency of vehicle development, supply chain and production operations.”

Google will become Ford’s primary provider of cloud technology and connected-vehicle services. The two companies will create a new group called Team Upshift, where employees will use shared data to develop new services for Ford’s customers. Ford intends to use Google’s technology to streamline its operations and accelerate Ford CEO Jim Farley’s $11 billion global restructuring plan.

Farley says the deal is worth “hundreds of millions of dollars,” but he would not specify an exact amount.

The deal is non-exclusive, and both companies are allowed to collaborate with other technology companies and automakers.

Ford’s stock price has risen 60% since Farley took over as CEO in October 2020.

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