TikTok to test in-app shopping with Shopify

TikTok to test in-app shopping with Shopify

Shanghai, Sept. 1, 2021

TikTok has partnered with Shopify to launch a pilot program where merchants can add a shopping tab to their profiles and link products in their posts. It’s the first time consumers will be able to shop directly in the TikTok app.

Shopify plans to expand the feature to all of its 1.7 million merchants this fall.

Facebook, Instagram, Snapchat, Pinterest and other platforms already offer in-app shopping and „social commerce“ experiences.

Shopify said sales through its „social commerce“ channels increased 76% from February 2020 to February 2021.

Shopify President Harley Finkelstein highlighted the importance of social commerce, saying social media platforms are „the new marketplace“ for consumers to find and buy new products.