The commentary  Game industry: Where are the black characters?

The commentary Game industry: Where are the black characters?

6. March 2022 0 By Horst Buchwald

The commentary

Game industry: Where are the black characters?

The video game industry has mercilessly outpaced the film industry. With revenues of $180 billion in 2021, it generated twice as much as its competitors.

This result has been helped in no small part by the realization that games run on numerous platforms: tablets, laptops and smartphones, for example. The opportunities for advertising activities and new customer acquisition campaigns are much greater than those of cinema operators. This is precisely the reason why Microsoft has recently entered this segment. They will certainly not be the last.

We wrote on Jan. 18, 2022, that Microsoft’s goal is to “empower every person and organization in the world to achieve more.”

However, the players are still a long way from that. While some 75% of black Americans describe themselves as “gamers,” only 66% of the general population would do so. But how then to explain the fact that virtually no games feature blacks in the lead roles? Supposedly, they are now working on integrating black characters into the games.We are curious. Only when this succeeds can we talk about “every person” being accessible for games.

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