Apple’s mixed reality headset as growth accelerator?

Apple’s mixed reality headset as growth accelerator?

San Francisco, 6/23/2022

Apple’s first mixed reality headset will rapidly accelerate the growth of the entire virtual reality industry, according to analyst Ming-Chi Kuo . Kuo expects the debut of the „most complicated product“ Apple has ever produced in January.

The VR market is maturing, he said, and the Apple headset will spark global competition in the sector. Potential demand in the Chinese market, in particular, favors continued rapid growth, Kuo said, even if Meta cuts its VR investment. He sees another growth factor in the fact that Apple’s

AR/MR headset supports video-sight-thru.

Apple has yet to officially announce the device. But in his latest interview, Apple CEO Tim Cook made some comments about Apple’s work in AR/VR/MR, saying the technology is at an early stage, but „stay tuned and you’ll see what we have to offer.“