TikTok aims to protect younger users from inappropriate content15. July 2022
TikTok aims to protect younger users from inappropriate content
San Francisco, 7/14/2022
TikTok has announced it will introduce new features designed to protect younger users from viewing mature and inappropriate content.
A feature called “Content Levels” ranks and organizes content by “thematic maturity” and assigns it a “maturity level” to block it for users under 18.
TikTok compares moderation to systems used for movies, television, and video games. Unlike those, maturity ratings are not displayed to users, but content is filtered out in the background.
Another feature being introduced identifies and restricts content that could be overwhelming to viewers in large quantities, such as diet fads and extreme fitness, the platform said.
TikTok will also enable its app to automatically filter out hashtags and phrases that users don’t want to see in their For You and Following feeds.
According to newly confirmed data from Google, nearly 40% of young people use TikTok or Instagram for their searches instead of Google Search and Maps.
By the end of 2021, the younger demographic spent an average of 91 minutes per day on TikTok versus 56 minutes on YouTube.