Heinz to improve marketing campaigns with Dall-E 2

Heinz to improve marketing campaigns with Dall-E 2

San Francisco, 8/8/2022

Heinz will create its next marketing campaign with the help of AI. The company will use Dall-E 2, the famous open-source software that recently created an image of its idea of the last selfie on Earth.

The company fed the AI system a series of ketchup-related images and data. Although the company’s approach is more about building hype around its brand, the system produced images that the company found to be similar to its product ideas, confirming that the technology is improving quickly.

Representatives from the Heinz company said that AI is not in their immediate plans, but they expect the technology to change the industry as a whole.