YouTube tinkers with channel store for streaming services

YouTube tinkers with channel store for streaming services

San Francisco, 8/15/2022

The Wall Street Journal reports that YouTube is developing a „channel store“ that will allow users to subscribe to individual streaming services. The online marketplace, to be located in YouTube’s main app, has been in the works for 18 months and could launch this fall.

YouTube is now talking to partner companies about marketing their streaming services in the online store. The partner companies would likely share revenue from the platform with YouTube. The terms would be different for each company, the Journal said.

Google-owned YouTube refers to the platform internally as the „Channel Store.“ It would complement its current subscription offering for streaming services under YouTube TV, its $64.99-a-month cable package.

Amazon, Apple and Roku also offer hubs for purchasing third-party streaming video services.