Markup: Tax preparation services gave away vital personal data to meta

Markup: Tax preparation services gave away vital personal data to meta

2. December 2022 0 By Horst Buchwald

Markup: Tax preparation services gave away vital personal data to meta

Washington, Dec. 2, 20222

According to an investigation by The Markup into the TaxAct, H&R Block and other tax preparation services sent users’ financial and contact information such as names, emails, income information, filing status and refund amounts to Meta via their Pixel code. The Meta Pixel is a code that allows developers to track the activity of visitors to their websites.

Intuit’s TurboTax also transmits data, but it is limited to usernames and login information. Meta’s system is designed to detect and filter out sensitive data such as income and debt status.

Advertisers who send information about their users through Meta’s business tools violate the company’s policies, a spokesperson said.

TaxAct also sent similar financial data to Google through its analytics tool, according to The Markup. The reports indicated that tax firms are now reevaluating or changing how they use the pixel. TaxAct, for example, no longer sends financial data via the tracker.

Washington, Dec. 2, 20222

According to an investigation by The Markup into the TaxAct, H&R Block and other tax preparation services sent users’ financial and contact information such as names, emails, income information, filing status and refund amounts to Meta via their Pixel code. The Meta Pixel is a code that allows developers to track the activity of visitors to their websites.

Intuit’s TurboTax also transmits data, but it is limited to usernames and login information. Meta’s system is designed to detect and filter out sensitive data such as income and debt status.

Advertisers who send information about their users through Meta’s business tools violate the company’s policies, a spokesperson said.

TaxAct also sent similar financial data to Google through its analytics tool, according to The Markup. The reports indicated that tax firms are now reevaluating or changing how they use the pixel. TaxAct, for example, no longer sends financial data via the tracker.

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