Amazon: New shopping experience with Inspire – Feed?

Amazon: New shopping experience with Inspire – Feed?

San Francisco, 12/11/2022

Aamazon has launched a TikTok-like shopping experience in its app for some US customers. According to Amazon, the Inspire feed contains short videos and photos of product content created by consumers, brands and influencers.

Amazon started testing Inspire with a small group of employees earlier this year.

The feed rolled out to select customers on Thursday and will make it available to all US app users in the “coming months”.

The service is accessible via a lightbulb-shaped icon in the bottom navigation bar of the Amazon app. Users can choose from more than 20 interests, e.g. B. Games and Pets to customize their feeds.

While Amazon hopes to encourage customers to discover new products through the experience, data shows that more than one in four purchases on its platform are completed in three minutes or less.