Now it’s getting serious: Microsoft wants to monetize AI Bing with advertising as quickly as possible23. February 2023
Now it’s getting serious: Microsoft wants to monetize AI Bing with advertising as quickly as possible
San Francisco, 2/23/2023
Microsoft is said to be in talks with advertising agencies to monetize the new AI-supported search engine Bing. Reuters reports that the Redmond company demonstrated the new Bing of a “major advertising agency” and tested ads in the Bing chat function.
According to Reuters, Microsoft officials have discussed plans to introduce paid links in AI Bing responses to search queries. Microsoft emphasized that talks with advertising agencies are still in the “initial stage”.
After Microsoft announced AI Bing for the first time last week, one would have expected that even more relevant messages would be delivered in order to increase the ROI for advertisers
On Microsoft’s Advertising blog, CVP Rob Wilk wrote that the company expects greater volume as Bing usage increases, “leading to more opportunities for advertisers to reach their desired customers.”
Microsoft is already attracting millions to the waiting list for the new search engine, which is set to be rolled out more widely in the coming weeks.
The influx of new users is expected to lead to greater advertising exposure and boost Microsoft’s competition in the Google-dominated search advertising market.
Microsoft said it will limit conversations with the Bing chatbot to five rounds of chat per session and 50 questions per day. The new limits come after Microsoft acknowledged that longer chats of 15 or more questions will cause the bot to become “repetitive” or provide answers that may not be helpful or “match our design.”