Amazon offers its customers an immersive shopping experience

Amazon offers its customers an immersive shopping experience

San Francisco, 5/10/2023

Amazon is expanding its retail presence beyond its massive online marketplace with the launch of a new immersive shopping experience.

The tool is called Amazon Anywhere and was launched on Tuesday. As a result, retail customers can purchase real-world items directly from mobile apps, video games, and virtual rooms in the Metaverse. The service debuts in „Peridot,“ an augmented reality game from Niantic, the maker of „Pokémon Go,“ where players can link their Amazon accounts and shop for game-branded products like t-shirts and stuffed animals from an online store without leaving the experience.

Amazon is exploring games and the Metaverse as a new way for customers to discover products on its site. Based on information from Statista, marketers familiar with the metaverse ranked retail as the second best industry after gaming to actively engage customers within the metaverse.