A compact team: WPP plus Nvidia shares

A compact team: WPP plus Nvidia shares

31. Mai 2023 0 Von Horst Buchwald

A compact team: WPP plus Nvidia shares

San Francisco, 5/31/2023

Advertising giant WPP has partnered with Nvidia to offer an AI-powered content engine for creating advertising campaigns. WPP’s creative teams will be able to use the platform to create and customize commercial digital content exclusively for WPP clients, the companies said.

WPP recently showcased the new content engine at a demonstration during Computex Taipei, led by Nvidia CEO Jensen Huang. Businesses will be able to create large volumes of personalized and immersive advertising content.

The platform combines 3D imaging software and AI to create photorealistic images and videos with custom elements, with the ability to edit and customize those elements faster for different markets and digital channels.

To create the images, WPP says it uses generative AI tools and content from Adobe and Getty Images. The engine was developed with AI technology and Nvidia Omniverse Cloud, its computing platform for creating digital twins, 3D workflows and more.

Background: AI-powered marketing already accounts for 45% of global advertising and is projected to impact over $1.3 trillion in advertising revenue by 2032.