When it comes to threads, user engagement drops drastically

When it comes to threads, user engagement drops drastically

San Francisco, 7/14/2023

Meta’s Threads app has seen a drop in user engagement over the past few days. Based on data provided by Sensor Tower and Similarweb, the values for the daily active users as well as for the time spent on the platform dropped drastically.

While Threads celebrated 100 million registrations in five days, between July 7 and July 10, daily active users on Android phones saw over 25% fewer registrations, according to Similarweb. Similarly, Sensor Tower found that from July 8-11-12, Threads saw a 20% drop in daily active users and a 50% drop in time spent per user.

Conclusion: Trying meta-threads will be a no-brainer. Getting rid of Twitter as a competitor in passing is probably not the way to go.