Amazon: with AI against fake online reviews

Amazon: with AI against fake online reviews

San Francisco, 8/15/2023

Amazon introduces AI-generated summaries of product reviews for customers. This is part of its broader effort to eliminate fake online reviews.

BestSEOCompanies.com, which analyzed 2.7 million online reviews from various websites, found that 39% of them were considered fake or untrustworthy. The „Apparel“ category had the most fake reviews, with over 46% rated as „unreliable“.

While Amazon claims to have blocked over 200 million suspected fake reviews in the past year, the company still faces a surge in AI-generated reviews following the launch of consumer software like ChatGPT.

Amazon states that its new AI-generated customer review highlights will only include feedback from verified purchases. Machine learning models are already in use that analyze review risk using data such as sign-up activity and review history.